Jennifer Singer
Self-Publishing Mentor, Author and Illustrator, Social Media Specialist
Genre: Children
Books: The Happiest Puppy and The Monster Who Wanted to Dance
Meet Jennifer Singer, she is an entrepreneur (authorpreneur, maybe?) and a shining star. She has admirably taught herself how to maneuver through ebook publishing, social media, and graphic design. She fearlessly dove into writing, illustrating, and publishing her own children’s books, and mentors aspiring authors with TikTok as her platform.
There has been a lot of discussions recently on social media about using TikTok to promote your books. Read more below to find out how Jennifer has found success using the platform.
Click image to watch TikTik video.
JFG: Why is TikTok a good format to promote yourself?
Jennifer: TikTok is an amazing platform with a unique and constantly changing algorithm that shows the users videos that fit their primary interests. TikTok is quickly becoming one of the most used social media platforms with new people joining daily. And most importantly, you are able to reach a large audience in a short period of time.
JFG: What are the elements of a good TikTok video?
Jennifer: Many things can make a TikTok video go viral. But a good hook in the first 3 seconds, rapid changes in movement, and keeping the video between 15 and 30 seconds is a good start!
JFG: How difficult is it to make a video?
Click on the image to view the TikTok video.
Jennifer: It can be difficult at first. But like everything else, consistent practice will make you better. I make all of my videos within TikTok. There are multiple options to add music and effects.
JFG: What are the best hashtags to use (general and book-related)?
Jennifer: Focus on four hashtags per post. Two hashtags that have over 1 million views and 2 that have a smaller following, between 1,000 and 100,000
For example: #BookTok (4.5 Billion Views) #AuthorsofTikTok (175.7 Million Views) #AuthorsofBookTok (44.8k Views) #LifeChangingBooks (70.0k Views)
JFG: What is the best way to build an audience on TikTok?
Jennifer: The TikTok algorithm really rewards people who stick within their niche. Lately, I have not strayed from the topic of Self-publishing. So have a niche, post consistently, and just be YOU. :)
Follow Jennifer on TikTok: https://vm.tiktok.com/ZMeF9Bqdc/
Check out her children’s books, available for purchase or Kindle Unlimited on Amazon: